Milestone Systems, a leading video technology company, based out of Denmark, hired Amy McWhirter to emcee two large partner events in October 2022 - their first in-person events since 2019. The first took place in Dubai October 12-13, 2022 in Dubai at the Grand Hyatt. The Americas event followed two weeks later in Minneapolis at the Hyatt Regency October 25-26, 2022.
These invitation only events were tailored to select partners in order to fill them in on the latest company objectives, product releases, and promises to come alongside them to foster growth in the next three years. These were Milestone's first in-person events since CEO Thomas Jensen took the helm in 2020.
The marketing and content teams worked in close partnership with emcee Amy to develop the "red thread" that would serve as the storyline weaving everything together. The focused attention to detail paid off in spades. Feedback from employees and partners was that it was Milestone's most cohesive event to date. "Make the World See" is Milestone's tagline, and "The Power of Partnership" was a main theme of the event.
Amy moderated two panels with technology and AI experts - one in Dubai at the EMEA/APAC event and the other in the Americas. Both panels focused on navigating customer perceptions of technology and AI. Talking to one of the local panelists in Dubai, it was determined to take a bit softer approach to our discussion due to cultural norms. In Minneapolis, however, we went for more of a debate style which the more vocal American audience appreciated.
(Keynote speaker Waldo Waldman, Emcee Amy McWhirter, and Producer Sean Simpson)
With the Power of Partnership theme, Milestone hired fighter pilot and sales expert Waldo Waldman to keynote at both events. His dynamic presentation focused on the importance of relying on your wingman and wingma'am and reminded us to always "push it up."
Amy and Waldo had the opportunity to explore Dubai together, and here's a photo from their time at the gold and spice market:
Waldo Waldman and Amy McWhirter exploring Dubai's gold and spice market.
"Thank you, Amy for helping our event soar in Minneapolis. The only thing that matched your preparedness, polish and professionalism was your boundless energy. You were able to read the room and help control tone and tempo which ensured our successful control over the timing and tone of the mainstage presentations over the two day event. We appreciate your attention to detail and willingness to adapt to challenges and adjustments. Your role went beyond emcee to that of a partner in the event ensuring our success. Thank you!” - James Eastwood | Regional Marketing Director | Milestone Systems